Where does most of your business come from? (Products or services, types of customer and geography industry.).1082 Question 77. Do you have a database? If so, describe all the ways you use it for ongoing marketing purposes.1082 Question 76. How do clients perceive your products/services/sales people and marketing?. How do clients perceive your company among everyone else in the industry?. Do you have a regular scheduled hours of communication, e-mail, newsletter, monthly update letter and etc.?. Do you use my three ways to grow a business model? If so, describe each category of what you do.1082 Question 72. Describe your direct-mail efforts? Type, frequency, objective, and results.1082 Question 71. Do you have a PR effort? If so, what does it consist of? How often do you do it? How does it work? What benefit have you accepted?. Do you use advertising tactically or strategically: give example?. What is your own true attitude toward marketing?. Describe the companys overcoming marketing philosophy.1082 Question 67. How often is your company in touch with clients as a corporate initiative, not something that depends on the mood or skills of an individual rep?. How often do you follow-up with each category of buyer/prospect? Every day, week, month or year?.1082 Question 65. Do you have your database segmented by category, products, geography, and etc?. Do you know what your attrition rate is? If so, do you have programming in plan to reduce or eliminate? List perspective.1082 Question 63. Do you or your people contact every active and inactive client at least once every 36 months?.1082 Question 62.
How often do you send clients interesting information that is not about your product but could be relevant to them or their business? If often-example of what you include.1082 Question 61.
Do you continuously repeat successful market sales/lend generating activities on a systematic scheduled basis.1082 Question 60. Do you know what the highest and best performing marketing approaches you have available are and how they are best used?. What would make your current marketing strategy more effective?.1064 Question 58. Whats holding you back from doing more and better consistent marketing?. I guarantee it will change the way you think about your marketing strategy. VOLUME IIIThis 1500+ page report contains the confidential results of a survey of over 3000 business owners and entrepreneurs on marketing strategy and the implications on their business. Marketing Strategy Diagnostic Assessment Results
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